About this site

whatismmm.com is written and maintained by Oliver Wakefield-Smith, founder of Digital Signet, a UK company that builds independent reference sites on B2B software costs. The pattern is the same across the portfolio: pick a category where every search result is vendor content, then publish the neutral page that category is missing.

Marketing mix modeling qualified easily. Every "best MMM software" list that ranks is written by a vendor that ranks itself first. Pricing, the thing a buyer most needs, is published by three of the twelve managed vendors we track and guessed at by most of the pages covering them.

The independence claim, specifically

This site sells no MMM product, offers no MMM consulting, and takes no commission from any vendor listed. There are no affiliate links to MMM vendors anywhere on the site. If that changes, this page will say so before it changes.

How the numbers are handled

A price appears on this site only if the vendor publishes it on a public pricing page, and it carries the retrieval date. Vendors without published pricing are labeled quote-only with the month we last checked. We do not estimate, infer, or launder numbers from third-party listicles. Salary and employment figures come from the US Bureau of Labor Statistics and are cited to the specific table. The full citation set lives on the master source ledger.

Corrections

Found a stale price, a broken citation, or a claim that overreaches its source? Email oliver@digitalsignet.com with the URL and the problem. Verified corrections ship quickly and the page's updated date moves with them.

Start at the pillar, or go straight to the registry.