Recast vs Sellforte

Approach and refresh cadence

Recast's public positioning is methodological: a Bayesian model refreshed frequently, validated out of sample, with estimate stability treated as a product feature.¹ It is a pitch aimed at buyers burned by quarterly-deck MMM. Sellforte's positioning is vertical: retail, CPG, and DTC brands, commerce-stack integrations, and modeling choices tuned to promo-heavy trading calendars.² Both refresh continuously by category standards; the difference is what each vendor leads with when it walks into the room.

Validation

Recast makes validation the headline: holdout accuracy and stability across refreshes are its public proof points.¹ Sellforte's proof leans on vertical case studies and its pricing calculator's transparency. In diligence, demand the same artifact from both: out-of-sample accuracy on your data during the pilot, and prior-versus-posterior plots if priors are informative. The 12 questions apply symmetrically.

Pricing transparency

Sellforte publishes: from $2,990/mo² (Growth tier at roughly EUR 800k/mo media spend), with a live calculator whose multi-market example shows about $25,000/mo² at $10M monthly spend across five markets, verified 2 August 2026. Recast publishes no pricing as of August 2026, so this page quotes none.¹ Note what the published anchor does to your negotiation with the unpublished vendor: you now have a reference point one side chose to print.

Verdict by buyer profile

Retail, CPG, or DTC brand with a promo-driven calendar and a preference for knowable costs: start with Sellforte. Measurement-culture organization that will actually scrutinize validation artifacts and wants methodological depth as the product: start with Recast, and make the quote arrive before the second call. Either way, run the pilot against a geo experiment; managed vendors are not exempt from ground truth.