Haus
Incrementality / geo-testing platformQuote-only. No published pricing on the public site as of August 2026.
Announced a $20M raise led by 01 Advisors on its company blog, signaling investor conviction in experiment-driven measurement.
Haus is not a pure MMM vendor; it is a geo-testing platform. Its product runs controlled regional experiments, holding some markets back to measure what advertising actually causes, and builds measurement around those results rather than around a regression over historical spend.
That makes it the complement to an MMM more often than the substitute: experiments give you ground truth for a handful of big questions, a model allocates across everything the rest of the year. Its blog announced a $20M raise led by 01 Advisors, which reads as investor conviction that experiment-driven measurement is a category, not a feature.
Pricing: quote-only. No published pricing exists on the public site as of August 2026.
At a glance
- Product
- Geo experiments: matched-market tests measuring causal lift per channel or tactic.
- Role
- Ground-truth layer of a triangulation stack; pairs with an MMM rather than replacing it.
- Pricing
- Quote-only, verified August 2026.
Who it is right for
- Brands whose biggest question is 'does this channel work at all', not 'how do I allocate across ten'.
- MMM owners who need calibration experiments run properly.
Verdict: Buy it for experiments, not as an MMM substitute; the two answer different questions and the honest vendors on both sides say so.
Source ledger
Every numeric claim on this page resolves to one of these primary sources.
- [1]Haus public sitehttps://www.haus.io/retrieved 2026-08-02
- [2]Haus blog: $20M raise led by 01 Advisorshttps://www.haus.io/blog/haus-announces-20m-raise-led-by-01-advisorsretrieved 2026-08-02