Measured

Incrementality-plus-MMM

Quote-only. No published pricing on the public site as of August 2026.

Measured is a measurement vendor for DTC and consumer brands whose center of gravity is incrementality: experiments and holdouts that estimate causal lift per channel, feeding media-plan decisions. MMM capability sits alongside that experimental core rather than being the whole product.

Against neighbors: Haus is experiment infrastructure first; Prescient is model-driven DTC optimization; Measured pitches the combination of experimental evidence and ongoing media-plan decisioning.

Pricing: quote-only. No published pricing exists on the public site as of August 2026.

At a glance

Core: Incrementality experiments and holdouts, applied to media-plan decisions.
Position: Between pure experiment platforms and pure MMM vendors.
Pricing: Quote-only, verified August 2026.

Who it is right for

DTC brands whose first problem is proving channel-level lift.
Buyers building a triangulation stack from the experiment side inward.

Verdict: A sensible first measurement vendor for a DTC brand that cares more about lift than decomposition; add or demand MMM depth as spend spreads across channels.

Source ledger

Every numeric claim on this page resolves to one of these primary sources.

[1]Measured public sitehttps://www.measured.com/retrieved 2026-08-02