whatismmm

Recast

Managed Bayesian MMM

Quote-only. No published pricing on the public site as of August 2026.

Recast is a managed MMM vendor built around a Bayesian model that refreshes frequently rather than delivering a quarterly readout. Its public material leans hard on validation: out-of-sample accuracy checks, meaning testing the model on data it has not seen, and stability of estimates across refreshes.

That positioning is a direct answer to the classic agency-MMM complaint, a six-month engagement producing a deck nobody can act on. Whether the answer holds for your data is a question for the trial, not this page.

Pricing: quote-only. No published pricing exists on the public site as of August 2026, so no figure appears here. Ask for the number early in the first call and compare it against the published anchors on our cost page.

At a glance

Model
Bayesian, managed end to end; frequent refresh cadence is the headline claim.
Validation
Public emphasis on out-of-sample testing and estimate stability.
Pricing
Quote-only, verified August 2026. Budget against the published managed anchors before the call.

Who it is right for

Verdict: A credible managed challenger; make it show you out-of-sample accuracy on your data, then make it name a price.

Source ledger

Every numeric claim on this page resolves to one of these primary sources.

  1. [1]Recast public sitehttps://getrecast.com/retrieved 2026-08-02